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Silwer was founded on a single observation — that everyone over 45 was being sold either medical-looking footwear or fashion that hurt. We didn't like that and knew there had to be a better way.
Why
India has 140 million people over the age of 50. Yet, when the market turns to face them, it's usually to sell pills or insurance. In footwear, they are offered two choices—hospital aesthetics or in-trend options designed for twenty-year-old bodies.
Silwer exists to close that gap. Not with a softer slipper, but with footwear that takes aging seriously and respects the person inside it.
What
From around 40, feet begin to change in ways that are completely normal but almost completely ignored. The arch settles, the foot widens, and cushioning thins. These aren't failings—they're facts, and they are the starting point for everything we design.
We make shoes for the people we know—running businesses, raising grandchildren—never asking them to compromise on comfort, form, or how far they go.
How
We immersed ourselves in research, consulted top podiatrists and physiotherapists until the science became the brief. We built, rebuilt, and sampled rigorously, ensuring every feature is tested by the people it’s meant for—not a 25-year-old model.
The work lies in the finer details; if we've done it well, you won't notice them.
The Founding Team
Pranjal Singh
Strategy & Growth
Pranjal sees the map before the rest of us notice the path. He connects the dots - between people, behaviours, opportunities and markets. His thinking shapes where Silwer goes next, ensuring we grow with intention and a clear understanding of the seasoned and the realities of their lives.
LinkedIn →
Pravaal Singh
Product & Operations
Pravaal is the one who asks "why is it built this way?" - and then quietly rebuilds it better. He shapes Silwer's product philosophy: minimal, intuitive and purposeful. He removes the unnecessary, refines what matters and keeps everything steady, precise and predictable.
LinkedIn →
Sahil Chopra
Brand & Communications
Sahil brings the tone, the discipline and the long view. He has spent years shaping brands and communities that hold together over time. Silwer's voice - its honesty, its quiet insistence on getting things right - is anchored in how Sahil sees the world. Calm, measured, built for the long game.
LinkedIn →The ultimate upgrade for feet that refuse to slow down. Keep moving, exactly the way you want to.
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